People love a good deal, on anything. From books, computers, phones, trinkets, jewelry to cars and homes a deal is always the take it or leave it choice people give themselves on a buying decision.
Retailers and consumers can control what type of deal they go with and what type of deal they avoid. When it comes to auctions, how do people consider which items to buy? There are a few factors that contribute to customers engaging in auctions and how it can be a profitable business if you structure it the right way.
- Scarcity – A limited quantity of an item is always attractive to the discerning customer. In general, when on auction, an item that has a limited availability in size or time finds itself at the center of attention.
- Exclusiveness – When an item is provided via an exclusive channel it helps to serve a niche client or market who has the particular taste for it. If your auction business contains items that cater to a specific clientele you’ll always have a ready buyer, as their spending capacity is on the higher side.
- Time Limited – As is custom, auctions are time focused commodities. This inherent quality of the format invites people to think and act fast. Providing enough advance notice generally helps to increase the profile and desire for an item prior to the auction start.
The above 3 points are probably the bread and butter of any good auction. Using them in the right way can give an advantage to anyone looking to start a business using the auctions channel.
Of course when you are, WP Auctions our auction plugin is available for you to get started with your business.